GreenLight Announces Precision Miniatures Relaunch as Precision Collection
INDIANAPOLIS, IN (January 15, 2016)– On the heels of the GreenLight Collectibles GMP brand reintroduction from early 2015, another familiar brand name is returning to shelves in 2016 after an extensive marketplace hiatus. Previously marketed under the Precision Miniatures brand name, GreenLight will reintroduce these highly detailed 1:18 scale model cars throughout 2016 and into 2017 under the newly formed Precision Collection moniker.
The 2016 relaunch of the Precision models will begin with a collection of attractive 1:18 scale Cadillac models that have been in high-demand on the secondary market for several years:
PC-18001 1:18 Precision Collection - 1:18 1959 Cadillac Ambulance - Red and White
PC-18002 1:18 Precision Collection - 1:18 1966 Cadillac S&S Limousine - Black
PC-18003 1:18 Precision Collection - 1:18 1966 Cadillac S&S 48 High Top Ambulance - Red and White
The Precision models, developed to scale, deliver a larger than life 1:18 scale collection to the market. Each model measures more than 14 inches in length and 4.5 inches in width, and more than justify the retail price with top of the line interior and exterior details, as well as an extensive collection of chrome body parts.
“When exploring opportunity to relaunch a model car brand or reintroduce dormant mold families that have experienced an extended absence from the market, we dedicate extensive time and effort to researching the state of the market for subject matter, quality expectation and price-point”, said Russell Hughes, GreenLight Collectibles President. “In the case of Precision, we saw a great opportunity to satisfy a starved collector community with highly detailed ambulance and limousine models”.
The initial Precision Collection items are available for pre-order via GreenLight beginning in January 2016, with the first item planned for May 2016 release. Decorated samples of the first items will be on display at the 2016 Spielwarenmesse International Toy Fair Nürnberg, Germany from January 27-February 1 (Booth: Hall 7, Booth #F-53) and at the 2016 New York Toy Fair, Jacob K. Javits Convention Center from February 13-16, 2016 (Booth: Hall 1D, Booth #4606). Following the Cadillac items, more Precision molds are scheduled for reintroduction later in 2016 and into 2017.
To learn more, be sure to visit our website at http://greenlighttoys.com/ or find us on Facebook and Twitter.
For business-to-business purchasing
For business-to-business purchasing information from the GreenLight Hong Kong or Los Angeles warehouses, interested parties should feel free to contact:
Tim Bradley, Director of Global Sales (1-317-287-0600 Ext. 110 // email@example.com )
Jeff Nelson, National Sales Manager (1-317-287-0600 Ext. 106 // firstname.lastname@example.org )
Jackson Clifton Wholesale and Marketing Manager (1-317-287-0600 Ext. 114 // email@example.com ).
GreenLight Collectibles is a premier manufacturer and marketer of authentic die-cast vehicle replicas, scale figures and other automotive-related products. GreenLight replicas are produced under various themes in 1:18, 1:24, 1:43 and 1:64 scales and are officially licensed by the world’s premier automotive and entertainment companies, including General Motors, Ford Motor Company, Chrysler Group LLC, Volkswagen AG, Honda Motor Co., Nissan North America, Airstream, Fleetwood, Winnebago Industries, NYC & Co., Warner Bros., Carroll Shelby Licensing, Paramount Studios, AMC, Universal Studios, Eleanor Licensing LLC, The US Army, Elvis Presley Enterprises, The Steve McQueen Foundation, Sony Pictures, and the Verizon IndyCar Series.