Retail in Focus: GreenLight Collectibles at Meijer

Indianapolis, IN (January 18, 2016) – Meijer, a Midwest regional grocery and discount supercenter chain, with 224 stores throughout Michigan, Indiana, Illinois, Ohio, Kentucky and Wisconsin, has expanded their GreenLight Collectibles’ offerings for Spring 2016, adding to the already wide variety of items they carry.  After a successful 2015 holiday season in boy’s toys, Meijer is eager to continue drawing the attention of the collector die-cast crowd with a dedicated section for model cars, including all of the following items from the GreenLight product line:

1:64 Hollywood
1:64 GL Muscle
1:64 Hitch & Tow
1:64 Hot Pursuit
1:64 Country Roads & 1:64 Club Vee-Dub
1:64 Black Bandit & Anniversary Collection
1:64 All-Terrain
1:64 H.D. Trucks
1:64 Film Reels
1:43 Fast & Furious
1:43 Hollywood
1:43 Jeep Wranglers
1:43 Presidential Limos (arriving March 2016)

Meijer has also committed to carrying two additional SKUs for Fall 2016 which will be announced soon.

Meijer Logo

About Meijer
Meijer is a family-owned retailer based in Grand Rapids, Mich. with a fundamental philosophy aimed at strengthening the communities it serves. Meijer operates 224 supercenters and grocery stores throughout Michigan, Indiana, Illinois, Ohio, Kentucky and Wisconsin, and proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit www.meijercommunity.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

GreenLight Collectibles is a premier manufacturer and marketer of authentic die-cast vehicle replicas, scale figures and other automotive-related products. GreenLight replicas are produced under various themes in 1:18, 1:24, 1:43 and 1:64 scales and are officially licensed by the world’s premier automotive and entertainment companies, including General Motors, Ford Motor Company, Chrysler Group LLC, Volkswagen AG, Honda Motor Co., Nissan North America, Airstream, Fleetwood, Winnebago Industries, NYC & Co., Warner Bros., Carroll Shelby Licensing, Paramount Studios, AMC, Universal Studios, Eleanor Licensing LLC, The US Army, Elvis Presley Enterprises, The Steve McQueen Foundation, Sony Pictures, and the Verizon IndyCar Series.


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