Greenlight Acquires Highway 61
INDIANAPOLIS, IN (January 3, 2017) – GreenLight Collectibles, a premier manufacturer and marketer of authentic die-cast vehicle replicas, scale figures and remote control cars, is excited to announce the acquisition of Highway 61 Collectibles, a premier manufacturer of 1:18 scale die-cast model cars based in Dubuque, Iowa. The acquisition is effective immediately. The Highway 61 acquisition represents the fourth marketplace move in recent years by GreenLight after the acquisition of First Response Replicas in July 2016, the relaunch of Precision Miniatures under the Precision Collection re-brand in January 2016 and the GMP relaunch in May 2014.
“When approached with the opportunity to acquire the Highway 61 Collectibles brand and mold families in early 2016, we were excited to engage in an immediate discussion and negotiation”, said Russell Hughes, GreenLight Collectibles President. “Highway 61 developed market leading, highly detailed 1:18 scale molds from 2002 until 2012, and those molds need to be available to collectors in 2017 and beyond. We’ll do our best to relaunch Highway 61 with our vault of highly sought-after licenses and will utilize our design creativity to introduce some new concepts that have never been seen in high-end 1:18 scale model car offerings”.
“I am extremely happy to announce the complete sale of all Highway 61 1:18 scale tools, along with all property and assets related to those tools and the product line”, said Fred Ertl III, founder of Highway 61. “Die-Cast Promotions discontinued the production of these vehicles for internal reasons and it is great to see that GreenLight Collectibles will be soon be reviving these great automobile die-cast model replicas. It is a fantastic line and I am certain collectors will be excited to see some new releases through the GreenLight outlets.”
The complete list of fifty-two (52) Highway 61 vehicles acquired by GreenLight includes:
1:18 Scale 1970 Plymouth Hemi ‘Cuda
1:18 Scale 2002 Hummer H2
“DCP will continue to focus on and expand its line of 1/64 highly detailed and licensed tractor trailers for customers interested in custom imprinting for their die-cast promotional needs,” said Fred Ertl III.
Product line announcements for the Highway 61 relaunch are expected in time for the 2017 Spielwarenmesse International Toy Fair Nürnberg, Germany, February 1-6, 2017 and the 2017 New York Toy Fair, New York, NY, February 18-21, 2017.
Keep an eye on GreenLight Collectibles’ social media outlets such as Facebook, Twitter and Instagram to see more updates from GreenLight on this topic and many more.
About GreenLight Collectibles
GreenLight Collectibles is a premier manufacturer and marketer of authentic die-cast vehicle replicas, scale figures and other automotive-related products. GreenLight replicas are produced under various themes in 1:18, 1:24, 1:43 and 1:64 scales and are officially licensed by the world’s premier automotive and entertainment companies, including General Motors, Ford Motor Company, Fiat-Chrysler LLC, Volkswagen AG, Nissan North America, Airstream, Fleetwood, Goodyear, Firestone, Winnebago Industries, NYC & Co., Disney, Warner Bros., Carroll Shelby, Paramount Studios, AMC, NBC/Universal, Miramax, Eleanor Licensing LLC, The US Army, Elvis Presley Enterprises, The Steve McQueen Foundation, Shell Oil, Gulf Oil, Krispy Kreme, Gas Monkey Garage, Sony Pictures, Barrett-Jackson and the Verizon IndyCar Series.